A Short Article on Technology

The world has undergone severe changes over the past decade. We now live in a world where communication is paramount. It seems that everyone and everything is connected in some way.

For school students this has made things much more efficient. Research papers that used to involve hours of laborious effort, can now be searched and documented without ever touching a card catalog or a periodic index. Worlds of information are now available at the click of a mouse.

Questions that people pondered without any answer previously can now simply be typed into any convenient search engine and answered almost immediately. There are countless sites filled with informative short articles all over the Internet. Videos and music can now be seen on demand and news from across the world can be delivered in an instant.

There are some people who worry that the technological revolution and evolution we are experiencing today is moving too fast. There seems to be a loss of privacy in some respects and the specter of a Big Brother society looms larger than it has since 1984. Whether their fears are well founded or not will remain to be seen, but it is unlikely that people will ever willingly Give up the almost instant connections to our wired world.

Flying in the face of these fears are individuals who share their worlds through their blogs. What used to be shared with only close friends is now put online for millions of people to see if they should happen upon the blogger's website. Individuals are learning to take advantage of this by using their well placed blogs to sell products and services. The internet has allowed individuals an opportunity to step on to the same playing field as the big boys of business. With the right information and the ability to get it seen, anyone can now reach the masses and share their thoughts, feelings and even sales pitches.

Businesses as well as individuals have come to relly on the Internet as a source of advertising and actual sales. Entire business models have been constructed and thriving based solely on using Internet websites. It is rare today to find a traditional brick and mortar establishment that does not have some type of online presence. Any business that does not adapt and grow to keep up with the latest technology seriously risks being left behind in the wake of their competitors who choose to ride technology's leading edge.

Time will tell where this all will lead. We should make the most of the positive capabilities technology promises, but we should also keep a careful watch on where we are going.

Internet Promotion – Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access “frequently asked questions” to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the “who is who” in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet’s, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

Attending Shows & Concerts? Which to Choose Among Budget Hotels & Luxury Hotels?

If you are attending an event in a big city, it is always advisable to plan your accommodation in advance. Most travelers are always looking for events that promise fun including concerts and shows as part of their itinerary. Whether you are a boat, trade or home and garden show, it is highly likely that you will not be alone.

Most hotels within the vicinity of the venue will have more guests than usual. Other than the competition for available rooms, you should also consider the type of establishment you find. Over the years, lodgings have changed tremendously from ordinary places to stay a night to become homes-away-from-home.

In today's establishments, guests are treated to excellent settings where they enjoy modern amenities and services including Wi-Fi, cable television, video games, mini-bars, on-site restaurants, sports facilities, laundry services and so much more.

Budget and luxury facilities are the most popular options for travelers attending these events. If you are planning to attend a renovation show, it is important to get more insight on these facilities to help you make a better choice.

Budget Hotels in Brief

These establishments are ideal for guests looking for an affordable place to stay without compromising on quality. Basic facilities including beds, washing area and toilets are available but you should not expect to find a prior or ambient environment at the price you are paying for.

Luxury Hotels

If you want to indulge during your travels, a luxury hotel is a good idea. The rooms are well detailed to create an ambient and prestigious environment while the facilities are designed with comfort and elegance in mind. Guests enjoy 5-star features including spas, gyms, Wi-Fi and restaurants and more. The catering is excellent and personalized services are also available.

When it comes to choosing the best place to stay, it is important to first assess your unique needs. For instance, when attending a trade show in the city, your accommodation requirements will differ from a vacationer's. It is also important to determine your budget because this will help you choose the best place to stay.

Location is also a critical consideration which even overrides the cost. When traveling for a particular show, you must ensure you stay close by. This saves you the cost of commuting and makes it easier to sightsee. If you are traveling to see your best band in concert, make sure you find lodgings near the concert hall to guarantee easy access at any time of day or night.

Choosing between luxury and budget establishments depends on affordability and your preference. Always make sure you do your research to find the best accommodation during your travels.

Aspects of Website Development

Web development is explained as the process of coding or encrypting any standard computer language with the purpose of building a website through the process of programming. The developmental process of a website can range from the very basic and simple text application all the way to the highly complex and very complicated net applications.

Web development is considered as one of the most evolving and growing industries all over the world now. The number of organizations all around the globe that work to develop websites for different individuals and organizations have multiplied to a greater extent over the past few years. One of the ways to measure how fast growing and important industry is, is from the fact that the increasing number of firms established, during a short course of time, as web development organizations that are running successfully. All major businesses all over the world should be given credit for investing in this sector, supporting and assisting it which resulted in the success of this field. The trust and support put by these businesses in the field of web development has proven to be a milestone in the success of this sector in the most effective manner.

One of the major problems faced by business run around the world, is the cost that they have to pay in the field of web application and web development. The cost can increase as much as the complexity of the website increases, meaning that if more features are desired to be put on the website and more coding is required then the cost would increase simultaneously. But now, as times change and advanced research in all fields is being done, the cost of developing a website as reduced to much more. Affordable rates are available now on developing websites that are cost effective for the businesses. Now developing a web page is more cheap and affordable as compared to what it used to be in the previous times. So, it is now considered as an essential for every business to have a well-developed website that would help them expand their business and without much expenditure.

Tools and applications that are used in the developmental process of the website are available to the public which makes web development more popular all around the world. Amongst the most popular tools that are used to develop web pages are MySQL, PHP, Linux and many others. A large number of people that use the internet use these tools of web development and web applications in order to upgrade their websites, thus, a major part in playing with these tools in the world of website development.

Coming towards the phase of website development, the entire process involved in the development of the site considers a number of security cogitations. These are found in all web applications, even after careful evaluation and testing and the later launch stage. This is done in order to prevent hackers from exploiting security breaches and avoiding hacking. This is easy and simple to do and anyone having slight knowledge of the internet can do it. This is done by coding that aids in illegal access and collecting all the confidential information about the owner of the website.